User Experience Design is about creating things that improve users’ lives. As UX Designers we can help create an impact with our designs. We can change the world.
When we look through the human-centered lens, we are able to empathize and connect with users deeply,
One group that is doing this right now is UX for Good, they are a not-for-profit organization that discusses UX projects that can help improve the world we live in.
How to Design for Social Change
Define the Problem – Uncover the real causes of the issue. Diagnose the problem and then understand the symptoms and the real cause.
Focus on Empathy – People are at the heart of UX design, always build empathy for your users to understand who you are creating for.
Research – Always start with research, this allows you to gain a broader view of the issue at hand and the users it affects.
Test & Change – As always, continually test and change your design as needed.
Examples of UX Projects That Make a Difference
Emily Waggoner – When North Carolina introduced a law requiring people to use the bathroom that matches the gender they were assigned at birth, Emily took-action and designed a map that shows where in the US there are gender-neutral restrooms.
Be My Eyes – This is an app that connects blind people with volunteers around the world, bringing sight to the visually impaired.
Live Safe– An app that aims to prevent incidents before they occur and connect people
Daily UI 032 – Crowdfunding
I recently started the Daily UI Challenge to work on becoming a better designer. Each day for 100 days (not including weekends) I am sent a design prompt such as a landing page, a sign-up screen, a boarding pass, et al. On the 32nd day of the challenge I was challenged to design a crowdfunding campaign.
Something that is really important to me is access to clean water. Water is a necessity for life, and it is important everyone has access to it.
With that in mind, I designed a landing page for a crowdfunding campaign to give people access to clean water.
Now if this were a real project, I would do user research, create personas, wireframes, and prototypes. Then testing and track the rate of donations before and after my design to see if there has been improvement.