As I wrap up this quarter and my Digital Marketing class, I have been reflecting on what I have learned, and now I can apply it to my future role as a UX Designer.

Analytics

In marketing, I have had the opportunity to learn not only about research but also analytics! In my digital marketing class, we focused specifically on digital analytics

Customers aren’t very good at telling us what they want, but by using analytics, we are able to uncover what they like, don’t like their tendencies, and their habits. As a UX Designer, I will have no fair to dig into the data and perform analysis to understand better our users and who they are. 

SEO 

There are 3.5 billion searches daily on Google. Most users get to websites through organic search. With this in mind, understanding how search engines work is beneficial for designers. UX is a significant component of page ranking. If you don’t have a good user experience of your site, Google won’t rank it as highly and understanding how Google works helps you change that.

Coding

In the past year, I’ve enhanced my knowledge of HTML/CSS and even applied it in my work. I am not afraid to get into the code to make the changes I need and to build things if needed. With this understanding of code, I won’t need to bother developers with little things. Instead, I can do it myself. 

Mobile

More users search now on mobile than they do on a desktop. Google is starting to rank based on mobile experience, rather than desktop experience. Mobile isn’t going away. UX designers should start with designing for mobile because it helps you narrow down the essential features you need to share and then from there you can build out more features. 

Content

Content and UX work hand in hand. Content is your voice, and UX is how your users hear you. During this class, I learned more about content strategyand how to develop great content. Just like UX, users should be at the focus of your content strategy. 

A/B Testing

As I went over in my blog post titled “Let users make the decision for you” I discuss how to perform an A/B test and why we should conduct A/B tests. 

I personally am a huge fan of A/B testing, and I am excited to be able to apply them in my future role and testing out different components of my designs.

UX Design 

UX Design is the bridge between creative and analytical work. It is the process of creating products that create meaningful and enjoyable experiences for users. From research, to design, to usability, UX covers it all. 

I decided to study marketing and UX design to get a blend of the two in my studies. Through marketing, I have had the chance to learn about branding, digital, research and analysis and through UX design I have learned visual design, psychology, coding, and more. 

Certifications

Through this class, I had the opportunity to get certified in Google Analytics, Hootsuite, Hubspot, and Google AdWords. While I may not use these software in my future roles, I still have gained a lot of knowledge I can apply to my work.  

Through my understanding of Google Analytics, I am not afraid to get into the data myself and draw conclusions. I understand the key performance indicators of websites and can identify growth points and places to improve upon. 

From Hubspot, I better understand content marketing and how to best plan content. I can use this when planning out the flow of an app or website, or when helping plan out the best content to go on a website.

I understand how users interact with social and how to plan for social from Hootsuite

And finally, from Google AdWords, I can help create the best plans for promotion and design landing pages that create a seamless experience. 

More Learning

In addition to my classes this quarter some other things I’ve been doing to develop my skills more are: 

School of Visual Concepts – This quarter I will have taken 3 courses through School of Visual Concepts Portfolio Building Workshop, Design & Prototyping Tools: Sketch & InVision, and this Friday I am taking a class titled Intro to Data Analytics Workshop.  

Daily UI- I recently started the Daily UI Challenge to work on becoming a better designer. Each day for 100 days (not including weekends) I am sent a design prompt such as a landing page, a sign-up screen, a boarding pass, et al. This has been an enjoyable opportunity to challenge myself as well as working on my design skills. 

Books!– Then in the (little) free time that I have, I’ve been reading Emotional Design by Don Norman and About Face by Cooper, Reimann, and Cronin.

Next Up 

Following this class, I plan on looking more into voice technology and wearables. I want to understand better how consumers view these products and how to best design for them in the future. As a future UX designer, I want to understand better how to design for all things so I can be flexible and apply knowledge from one form to another. 

As I come closer to graduation, I get more and more excited about my future career. I chose to go into UX design because I love people, technology, problem-solving, working with others, and more. I have a passion for helping others and creating things to make people’s lives easier. I want to empower my users and build the best with them at the focus.